Privacy Policy and Cookie Notice — Hush Little Darling

 

 

Last updated: October 2025

 

At Hush Little Darling, your privacy matters. This policy explains what personal data I collect, how I use it, how I protect it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

 

 

 

1. Who I Am

 

 

Hush Little Darling is the trading name of Gemma Reynolds, a Certified Baby & Child Sleep Consultant based in the UK.

 

You can contact me regarding privacy or data use at:

 gemma@hushlittledarling.com

 

 

 

2. Summary of How I Use Your Data

 

 

• I collect and store your personal data to manage and deliver my services, including 1:1 support, Rescue Calls, Dream Team, and Dream Hub memberships.

• I also use your contact details to respond to enquiries, send relevant information, and deliver purchased materials.

• Marketing emails are only sent with your explicit consent, which you may withdraw at any time.

 

 

 

 

3. What This Policy Covers

 

 

This policy describes how I handle your personal information when you:

 

• Visit my website or complete a form

• Make an enquiry or booking

• Participate in Dream Team, Dream Hub, a Rescue Call, or a 1:1 plan

• Subscribe to my mailing list or free guides

 

 

It also outlines your legal rights under data protection laws.

 

 

 

4. What Information I Collect

 

 

Depending on your interaction with Hush Little Darling, I may collect:

 

• Your name and contact details (email, phone, address)

• Your child’s name, age, date of birth, and relevant health information

• Your child’s sleep and feeding patterns (from your questionnaire or logs)

• Any other information you choose to share during consultations or forms

• Payment and booking details (processed securely via Wix or Stripe)

 

 

For email subscribers: only your name and email address are collected.

 

 

 

5. How I Collect Your Information

 

 

Information may be collected via:

 

• Website forms, questionnaires, and contact submissions

• Emails, phone calls, or WhatsApp communication

• Social media interactions (Instagram or Facebook messages)

• Bookings or payments made through my website

 

 

If you do not proceed with a service, your details are kept for up to five years in case you choose to return, unless you request deletion sooner.

 

 

 

6. How I Use Your Information

 

 

Your data is used to:

 

• Provide personalised sleep support and client care

• Prepare your child’s tailored Sleep Plan and ongoing advice

• Send appointment details, invoices, or service updates

• Manage subscriptions (Dream Hub, Dream Team, etc.)

• Send follow-up or marketing emails (only with your consent)

 

 

Sensitive data (such as child health or sleep history) is used only to tailor your plan — it’s never shared or sold.

 

 

 

7. Medical Disclaimer

 

 

My services are not medical advice.

All recommendations are behavioural, designed for common infant and toddler sleep issues unrelated to medical conditions.

You should always seek your GP’s advice for medical concerns.

 

Reliance on information provided by Hush Little Darling is at your own discretion and risk.

 

 

 

8. How Long I Keep Your Data

 

 

• Active clients: data held securely for up to 7 years after your plan ends (required for insurance and record-keeping).

• Inactive or potential clients: data held for up to 5 years unless you request deletion.

  After that, it is securely deleted.

 

 

 

 

9. How Your Data Is Stored

 

 

• Electronic data is stored on password-protected devices and secure cloud systems.

• Hard copy notes (if any) are kept in a locked, private location.

• Only I (Gemma Reynolds) have access to your personal data.

 

 

 

 

10. Cookies

 

 

My website uses cookies to:

 

• Help analyse site traffic and performance

• Improve functionality and user experience

• Support marketing campaigns via Google and Meta

 

 

By continuing to use my site, you agree to the use of cookies.

 

You can disable cookies in your browser settings at any time.

 

 

 

11. Third-Party Tools

 

 

Some third-party services may process your data to support my business operations:

 

• Wix (website hosting and forms)

• Google Analytics (site tracking)

• Meta (Facebook/Instagram) (advertising & insight tools)

• Stripe/Wix Payments (secure transactions)

  Each has its own privacy policy:

• Google Privacy Policy

• Meta Privacy Policy

 

 

 

 

12. Your Data Rights

 

 

You have the right to:

 

• Request a copy of your personal data

• Ask for corrections or updates

• Request deletion (“right to be forgotten”)

• Restrict or object to certain processing

• Request transfer of your data to another provider (data portability)

 

 

To exercise any of these rights, contact gemma@hushlittledarling.com.

I’ll respond within one month as required by law.

 

 

 

13. Data Sharing

 

 

I never sell, rent, or exchange your personal data.

Your information will only ever be shared:

 

• Where required by law (e.g., tax or insurance purposes)

• With secure service providers (such as Wix or payment processors) solely to fulfil your service

 

 

 

 

14. Updates to This Policy

 

 

This Privacy Policy may be updated from time to time to reflect changes in legal or operational practices.

The latest version will always be available on my website.

 

 

 

15. Contact

 

 

If you have any concerns or wish to exercise your rights, contact me at:

 gemma@hushlittledarling.com