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General Privacy Policy

Privacy Policy and Cookie Notice

Summary of how I use your data

  • Hush Little Darling uses your personal data to manage and administer your account, inquiries and to keep in contact with you for these purposes.

  • Some data is used to send email marketing newsletters. I rely on your consent for this to be sent and you can withdraw this consent at any time.


What does this policy cover?

This policy describes how Hush Little Darling will make use of the data I handle in relation to my clients.

It also describes your data protection rights, including a right to object to some of the processing which I carry out. More information about your rights, and how to exercise them, is set out in the “What rights do I have?” section.

What information do I collect?

I collect and process personal data from you when you complete any form on my site. This includes:

  • your name

  • email address

(any other fields on contact form)


How do I use this information, and what is the legal basis for this use?

I process this personal data for the following purposes:

  • To manage your client account with us and get in contact with you after an inquiry or application.


What rights do I have?

You have the right to ask me for a copy of your personal data; to correct or delete any information.

I will inform you which information is mandatory when it is collected. If this is not provided, I may not be able to provide you with appropriate assistance, services, or support.


How long will you retain my data?

I process the majority of your data for as long as you are an active subscriber or client. More detail on client data can be found below.

I will retain information held to maintain statutory records inline with appropriate statutory requirements or guidance.



My website uses cookies to distinguish you from other users of our website. This helps me to provide you with a good experience when you browse my website and also allows me to improve my website. By continuing to browse my website site, you are agreeing to my use of cookies.

About cookies

A cookie is a piece of information in the form of a very small text file that is placed on an internet user’s computer hard drive. It is generated by a web page server, which is the computer that operates a website. The information the cookie contains is set by the server and can be used whenever the user visits the site. A cookie can be thought of as an internet user’s identification card, which tells a website when the user has returned.

Third Party Apps

Google and Meta may collect, receive or use end users’ personal data as a consequence of your use of this website.

Their Privacy Policy can be found here:

Google’s Privacy and Terms site

Meta Privacy and Terms site


Privacy Policy for 1:1 Clients 

Who am I?

Hush Little Darling is the trading name for Gemma Reynolds, a self-employed and Certified Baby and Child Sleep Consultant.


Hush Little Darling is committed to ensuring that your privacy is protected. Should I ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this Privacy Policy. 



My Services Are Not Medical Advice. The advice you receive from me is for informational purposes only and is intended for use with common early childhood sleep issues that are wholly unrelated to medical conditions.  My advice is NOT intended to be a substitute for medical advice or treatment.  Always seek the advice of your doctor or other qualified health practitioner regarding any matters that may require medical attention or diagnosis, and before following the advice and using the techniques described in your consultation and this plan.  Reliance on any information provided by me is solely at your own risk.

What data do I collect?

Hush Little Darling collects:

  • your names, including those of your children

  • contact information including email address and telephone number

  • your child’s date of birth

  • your child’s birth weight

  • Information about any health issues or concerns

  • Ages of any other children in the household

  • your address (if provided) for mailing purposes

  • and any information you provide to us in your questionnaire

How do I collect your data as a either a possible or a 1 to 1 client?

You directly provide Hush Little Darling with most of the data I collect. Information about you and your child may be collected via spoken or written information that you provide. You may make an enquiry initially via email, the website, through social media or the phone. If your enquiry does not result in proceeding with a sleep plan/support by Hush Little Darling then this personal information will be held on file for 5 years, in case you get in contact again.

Hush Little Darling is not responsible for data which you provide through any linked websites.

Personal information collected by me via email, website form, social media or phone is stored and used by Hush Little Darling for the purpose of providing sleep support (plan or consultation.) I use the data to:

  • Prepare, plan and create bespoke sleep training plans appropriate for your child’s needs and age

  • Provide age appropriate advice and guidance for your child’s needs

  • Track and monitor progress of cases (Review sleep logs)

  • Communicate and share plans and information with you via email, social media or phone

  • Send you any relevant resources discussed

  • Send you invoices

  • Send appointment information (Consultation dates, times and medium to be used.)

Any sensitive personal information is stored securely and processed in confidence by Hush Little Darling and shall only be used for the purposes of tailoring and designing a sleep plan for your child.

Unless required to do so by law, we will not disclose any personal information collected to any person other than as set out above.

We do not sell or share your details with any third parties.

How do I store your data for either a possible or a 1 to 1 client?

All information about you, your child and their sleep plans/progress is stored securely in my systems to ensure that I have a complete record of my service. Hush Little Darling will store your data electronically in a password protected computer and hard copy in a locked filing cabinet. Paper records are stored securely in accordance with Data Protection Regulations.

Hush Little Darling will retain your personal data for a maximum of 7 years in line with the coverage of my services. Once this time period has expired, I will delete your personal data.

What are your data protection rights?

Hush Little Darling would like to make sure that you are fully aware of all your data protection rights. Every client/potential client is entitled to the following:

The right to access – You have the right to request Hush Little Darling for copies of your personal data. I may charge you a small fee for this service.

The right to rectification – You have the right to request that Hush Little Darling correct any information that you believe is inaccurate.


You also have the right to request Hush Little Darling to complete information that you believe is incomplete.

The right to erasure – You have the right to request that Hush Little Darling erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Hush Little Darling restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Hush Little Darling processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that Hush Little Darling transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, I have one month to respond to you. If you would like to exercise any of these rights, please contact me at:


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