.png)
PRIVACY POLICY AND COOKIE NOTICE
Last updated: August 2026
At Hush Little Darling, your privacy matters.
This policy explains what personal data I collect, how I use it, how I protect it, and your rights under UK data protection law, being UK GDPR and the Data Protection Act 2018.
1. WHO I AM
Hush Little Darling is the trading name of Gemma Reynolds, a Certified Baby and Child Sleep Consultant based in the UK.
I am the data controller for the information described in this policy.
For anything relating to privacy or your data, contact me at gemma@hushlittledarling.com
2. IN SHORT
I collect your data to deliver my services, which are Sleep Rescue Calls, Discovery Calls and 1:1 sleep support, and to send you anything you have asked for, such as a free guide.
Information about your child is used only to prepare and adjust your plan.
It is never sold, rented or shared for marketing.
Marketing emails are sent only with your consent, and you can withdraw that at any time.
3. WHAT THIS POLICY COVERS
How I handle your information when you:
Visit my website or complete a form on it
Download a free guide or buy a paid one
Make an enquiry, by email, WhatsApp, or social media message
Book a Discovery Call, a Sleep Rescue Call, or a 1:1 package
Work with me during a package
Subscribe to my mailing list
4. WHAT I COLLECT
Depending on how you interact with me:
Your name and contact details, being email, phone number, and where relevant your address
Your child's name, age or date of birth
Health information about your child, where you share it, so I can support them safely
Your child's sleep and feeding patterns, from your questionnaire and your daily sleep log
Anything else you choose to tell me during a call or in messages
Booking and payment details, processed securely by Wix Payments or Stripe. I do not see or store your card details
If you only subscribe to my mailing list, I hold your name and email address and nothing else.
Health information about your child is special category data under UK GDPR. I collect it only where you provide it, and only to give you safe and appropriate support.
5. HOW I COLLECT IT
Website forms, questionnaires and sleep logs
Email, telephone and WhatsApp
Instagram and Facebook messages
Bookings and payments made through my website
6. WHY I USE IT, AND MY LAWFUL BASIS
To deliver the service you have booked, including preparing your plan, reviewing your sleep log, and holding your calls.
Lawful basis: performance of a contract. For your child's health information: your explicit consent.
To manage your booking, including confirmations, reminders, invoices and changes.
Lawful basis: performance of a contract.
To answer an enquiry you have made.
Lawful basis: legitimate interests, being responding to someone who has contacted me.
To send you a guide you have requested.
Lawful basis: consent.
To send marketing emails.
Lawful basis: consent, or legitimate interests where you are an existing client and I am telling you about a similar service. Every email has an unsubscribe link.
To keep records for tax, accounting and insurance.
Lawful basis: legal obligation and legitimate interests.
7. MEDICAL DISCLAIMER
My services are not medical advice.
All recommendations are behavioural and educational, and are intended for common sleep issues unrelated to medical conditions.
Please speak to your GP or health visitor about any medical concern.
Acting on information provided by Hush Little Darling is at your own discretion.
8. HOW LONG I KEEP IT
Clients: up to seven years after your support ends, for insurance and record keeping.
Enquiries that did not become bookings: up to two years, then deleted.
Mailing list subscribers: until you unsubscribe, and for a short period afterwards so I can honour your unsubscribe.
You can ask me to delete your data sooner at any time.
9. HOW IT IS STORED
Electronic data is held on password protected devices and secure cloud services.
Any paper notes are kept in a locked private location.
I am the only person with access to your data.
10. COOKIES
My website uses cookies to help the site work, to understand how it is being used, and to support marketing through Google and Meta.
Cookies that are not strictly necessary, including analytics and advertising cookies, are only used where you have given consent through the cookie banner when you arrive on the site.
You can change or withdraw your cookie preferences at any time through the banner or your browser settings.
11. THIRD PARTIES
The following process data on my behalf or as part of running the business:
Wix, for website hosting, bookings and forms
Wix Payments and Stripe, for payments
Google Analytics, for website traffic
Meta, for Instagram and Facebook, including messages and advertising
My email marketing provider, for guides and newsletters
Each has its own privacy policy.
Some of these providers are based outside the UK, and where that is the case your data is protected by the safeguards those providers have in place, such as the UK International Data Transfer Addendum or Standard Contractual Clauses.
12. YOUR RIGHTS
You have the right to:
Ask for a copy of the data I hold about you
Have it corrected
Have it deleted
Restrict or object to how it is used
Ask for it to be transferred to another provider
Withdraw consent at any time, including for marketing
Complain to the Information Commissioner's Office at ico.org.uk
Email gemma@hushlittledarling.com and I will respond within one month.
13. DATA SHARING
I never sell, rent or exchange your personal data.
It is only ever shared with the service providers listed above so that I can deliver your service, or where I am required to by law.
14. CHANGES
This policy may be updated from time to time.
The current version is always on my website.
15. CONTACT
Gemma Reynolds